When should I start marketing a token?

Prepare everything before launch, but announce the contract only when it is live. Most attention happens in the first hours, so have your posts, links and listings ready in advance.

Which chains does Cashboard support?

Ethereum (ERC-20), BNB Chain (BEP-20), Solana, Base, Arbitrum, Polygon, Tron (TRC-20) and Robinhood Chain.

All guides

Crypto Token Launch Marketing Checklist

Updated October 1, 2026

Short answer

A token launch needs three phases of marketing: preparation (brand, socials, contract and links ready), launch day (announce, pin, list on discovery boards such as Cashboard, activate your community) and the first week (daily updates, KOL posts, a second promotion around a milestone).

Before launch

Name, ticker and logo decided; logo exported as a square image.
Short description written (one or two sentences) plus a longer version for your website.
X account and Telegram created, with bios and profile images.
Launch post and thread drafted, including the contract placeholder.
A list of 10 to 20 relevant crypto accounts you would like to work with.
A small budget split into launch day and a later milestone.

Launch day

Deploy or create the token and double-check the contract address.
Publish the launch post on X with the contract and pin it.
Pin the contract and official links in your Telegram.
Complete your token profile on screener sites so your logo and links appear on charts.
List the project on discovery boards. Cashboard supports launched tokens, pump.fun tokens and presales on Ethereum, BNB Chain, Solana, Base, Arbitrum, Polygon, Tron and Robinhood Chain.
Reply to every early question in Telegram and on X. Early responsiveness builds trust.

First week

Post at least one update a day: holders, community content, roadmap progress.
Run one or two disclosed KOL posts and measure the traffic they bring.
Re-promote around your best milestone instead of spreading budget evenly.
Collect questions people ask and answer them in a pinned FAQ.

Measure what works

Use separate links (for example with ?utm_source=) for each influencer or group so you can see which one brings visitors. On Cashboard, project owners can see card views, detail opens and link clicks for each 24-hour promotion in their profile.

Frequently asked questions

When should I start marketing a token?: Prepare everything before launch, but announce the contract only when it is live. Most attention happens in the first hours, so have your posts, links and listings ready in advance.
Which chains does Cashboard support?: Ethereum (ERC-20), BNB Chain (BEP-20), Solana, Base, Arbitrum, Polygon, Tron (TRC-20) and Robinhood Chain.